New Suppliers Get Screwfix Seal Of Approval
Leading multi-channel trade supplier Screwfix is continuing to back innovation after
listing more than 170 new products on its popular website.
The majority of new products came from 26 new suppliers which were selected during a
recent „Innovation Day‟ event, organised by Screwfix and the British Home
Enhancement Trade Association (BHETA).
Those which most impressed the Screwfix team of buyers at the event are now
participating in a four month online trial with Screwfix, whose products are viewed by
more than 1 million tradesmen and serious DIYers every week. The products which
prove successful during this trial will go on to receive a sought-after listing in the
Screwfix catalogue.
One company which is already benefitting from their online listing with Screwfix is
Centurion Europe. After meeting the Screwfix buyers at the „Innovation Day‟, Centurion
Europe‟s sales director, John Burley, impressed the team with the company‟s stencil
letter and number kits and lockout electrical safety kits. Both products are now listed on
the Screwfix website, allowing Doncaster-based Centurion Europe to reach a new
customer base.
For many of the companies taking part in the online trial, this is the first time their
products have been made available through a large supplier. Plus, with more than 270
stores across the UK, getting a Screwfix catalogue listing after the online trial could be a
breakthrough for many products and companies.
In addition, the new suppliers participating in this online trial have also been invited to a
similar „Meet the Buyer‟ event in France with Screwfix‟s sister company Castorama,
presenting an exclusive opportunity to sell to a European audience.
Andrew Livingston, CEO at Screwfix, comments: “Our Innovation Day allowed us to cut
the red-tape in setting up new suppliers and fast-track these exciting and innovative
products into our range. Setting up relationships with new suppliers is key to the ongoing
development of our brand and our offering, as we continue to look for ways to offer our
customers the best possible choice.
“We are committed to backing British innovation and SMEs, and with such an array of
new products coming into the market, it really is a win-win situation for everyone
involved.”
After the success of Screwfix‟s „Innovation Day‟, the company is holding another meet the
buyer event in October For more information visit www.screwfix.com.
