Screwfix expands its multi-channel offering

Screwfix has extended its multi-channel offering, with the launch of an exciting partnership with popular shopping network, Ideal World.

The partnership has been secured on a trial basis, and will give the channel’s DIY enthusiast viewers the opportunity to get their hands on a selection of trade quality tools from leading brands including DeWalt, Evolution and Bosch.

John Mewett, marketing director at Screwfix, explains: “At Screwfix, we are committed to meeting the specific needs of each of our customers, by offering industry-leading availability of product and multi-channel ordering facilities. We are continually looking to explore new ways to provide the ultimate in convenience, value and product leadership for our customers and believe that the partnership with Ideal World provides an excellent opportunity to do this.

“We are confident that the trial will provide the perfect addition to our network of 335 of stores, successful website and UK based call centre and look forward to receiving feedback from customers purchasing via the channel.”

DIY enthusiasts can view Screwfix on air on Ideal World at 3pm on 17 May 2014 on Sky channel 644, Freeview channel 22, Freesat channel 812 and Virgin channel 747. For more information on Screwfix, visit www.screwfix.com, or call 0500 414141