Screwfix to Sponsor the Football League on Sky Sports

MEC Access, the leading partnership and content agency, (, has
negotiated a deal for Screwfix to become the broadcast sponsor for Sky Sports’ coverage of the
2013/14 Football League season.

The deal will see a bespoke set of idents, developed by Will London and produced by Hatch
Creative, air during more than 75 live Championship, League 1, and League 2 games alongside
full sponsorship of The Football League pages across

The first idents will air on Saturday 7
September and have been designed to highlight the
breadth of stores that the DIY and trade retailer now has, as John Mewett, marketing director at
Screwfix, explains:

“As a company we are growing fast, we opened 50 stores last year and will have opened 60 by
the end of this year, bringing our total store count to over 300. Securing such a strong national
campaign is vital for us during this period of expansion, as we look to further build awareness of
our multi-channel offering that is making our customers’ shopping experience quicker and easier
than ever.”

Damien Gillman, Business Director, MEC Access said: “Sky Sports’ coverage of The Football
League is a mainstay of the channel’s programming schedule, and offers the perfect opportunity
for Screwfix to tap into the major passion point of their target consumer. This high profile
campaign will play a vital role in supporting the brand over the coming months.”


View PDF